9/5/2023 0 Comments Wechat logo cnyJD.com gained significant exposure during the event and was able to give away many vouchers and prizes that could be redeemed on the JD platform. Popular e-commerce platform JingDong, better known as JD.com, became the Spring Festival Gala sponsor, meaning that it was the main platform for interactive activities including red envelope distribution during the event. The Spring Festival Gala is the most important event of the New Year, which is a massive opportunity for anyone sponsoring it. JD.com becomes Spring Festival Gala sponsor, shares 2022 stats Read more about the WeChat Spring Festival report on (Chinese). WeChat’s take-out service saw 13.8% more orders compared to last year.Shopping center mini programs had 25.5% more visits compared to last year.Fresh food-related mini programs saw 51.8% more transactions compared to last year.The top 5 short video themes on WeChat Moments were: fireworks, New Year’s Eve dinner, New Year wishes, New Year flavors, New Year countdown. Over 120 million users watched the Spring Festival Gala via WeChat Livestream.The most popular WeChat status became “ is celebrating the Spring Festival” with almost 100 million users.Over 800 million vouchers were issued via WeChat Pay.WeChat also released its 2022 Spring Festival Report, which included some valuable facts and stats during this period: At the same time, WeChat allowed users to customize their red envelopes to give them a new look and feel when sending them to family and friends.Ī look at WeChat’s custom Spring Festival red envelopes Now, the Chinese super-app has released a set of features for red envelopes to celebrate the Chinese New Year, also known as the Spring Festival. We recently talked about WeChat’s Mini Program Report, which included some valuable insights into its mini program ecosystem. WeChat adds custom red envelope support, releases 2022 Spring Festival Report Some of the biggest platforms on the market including WeChat, JD.com, and AliPay have released their stats around this massive event. Welcome to the latest edition of China Tech Express! Today is a special edition as we’ll look at one major event: the Chinese New Year, also known as the Spring Festival.
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